The new advertising campaign from Europ Assistance Italy: vintage atmospheres and modernity on both web and radio.
Europ Assistance Italy launched its new advertising campaign, created by Publicis and DigitasLBI, with the claim "Times change, the safety of travelling with us always remains the same”. The focus is on changing holiday practices followed by a parallel increase in quality, reliability and protection, both for those who go away and those who stay at home.
The campaign on the undermonitor and LCD circuit in the two Milan airports of Linate and Malpensa, has run since 7 July with videos and display in the leading daily newspapers (Corriere, Repubblica, La Stampa) and vertical travel portals (Lonely Planet, Volagratis, Tripadvisor, etc.) as well as a 30” radio spot on the main national broadcasting stations.
The continual support provided to keep pace with the changes occurring in the past fifty years is the key message of the campaign which calls on a series of iconic images related to the '60s-'90s decades, as a bridge between a past filled with discoveries and a future to be built, while always traveling in complete safety. The video presents a gallery of pictures of places, people and vehicles: from the famous Fiat 500 ready to set off for the holidays to the first transoceanic flights full of emotion and apprehension, from tours to discover the wonders of Italian art to the long road trip on a new highway.
From mid-July onwards, the campaign has also been supported by an activity of social engagement which involves users on the main social networks so as to accompany them during their holidays through until mid-September.
To find out more about Europ Assistance Italy: www.europassistance.it