It all began with the vision of one
man - Pierre Desnos. After hearing about the many difficulties encountered by
a couple of his friends when they had an accident abroad, Pierre Desnos started
looking at what was lacking at the time in terms of personal protection for people
travelling overseas. With support from André Rosa, Chief Executive Officer
of the Concorde Insurance Company - founded in France by Generali in 1905 -, he founded
Europ Assistance in Paris.
The company began operations with a multilingual switchboard, a medical team, 12 permanent
staff members at the head office and agents in 17 different countries –
during the first year, 160 assistance operations were carried out.
Europ Assistance had just invented a new trade - that of modern medical (emergency
and disaster medical treatment and transportation) and motor assistance.
Europ Assistance is established
in Italy.