- EAA from today underwrites travel insurance products under its own licence in the Australian market, signalling its long-term commitment to support Australian travellers on their journeys.
- This follows the completion of a rigorous due diligence process by APRA, reflecting EAA’s capability and deep experience in both the global and local travel insurance sector.
- Since entering the Australia and New Zealand markets in 2022 through the acquisition of Insure & Go and Tick (both well-established direct consumer brands with more than 10 years presence in the market), EAA has opened new offices in Brisbane and Auckland (in addition to its Sydney regional headquarters) and successfully onboarded Flight Centre Travel Group as a key strategic partner for the distribution of travel insurance and assistance services.
- EAA has quickly grown to become one of Australia’s leading leisure travel insurance providers, supporting more than 1.3 million travellers from Australia and New Zealand via its comprehensive global travel assistance network in 2025 alone, with more than 200 team members locally.
Strengthening local presence and long-term investment
This Australian prudential licence reinforces EAA’s strong governance and operational capability as a global insurance and assistance provider for Australian travellers, while also demonstrating its long-term strategic commitment to the Australian market.
“Our mission has always been simple and care focused – to bring travellers from distress to relief, anytime. Securing our own licence in Australia strengthens our ability to deliver on that promise with even greater speed, care, and accountability,” said Justin Sebire, CEO of Europ Assistance in Australia and New Zealand.
The independent Chair of EAA, Francois de Meneval reflected that Australians are among the world’s most active and passionate travellers, with needs that continue to evolve rapidly in a world where international travel has become increasingly complex. “This licence provides EAA with the flexibility to design and deliver products that are closely aligned with how, where, and why Australians travel, ensuring that relevant, modern, and future-ready insurance solutions are available.”
This milestone represents the latest in a series of strategic initiatives aimed at strengthening Europ Assistance’s position as a leading care company in Australia and New Zealand.
Hassen Bennour, CEO of Europ Assistance for Asia Pacific said:
“Securing our own prudential licence is a natural step in strengthening Europ Assistance Group’s commitment to the Australian market. Australia is a strategic market for us, and we are investing to bring the full strength of our global capabilities to local travellers. This milestone reinforces our ambition to grow sustainably and to continue delivering trusted, end to end care to our Australian and New Zealander partners and travellers.”
For more information about EAA, visit: https://www.europ-assistance.com/au/
About Europ Assistance
Founded in 1963, Europ Assistance was the creator and first insurance provider worldwide to offer international assistance services to travellers. Since then, it has grown to be a global travel assistance and insurance leader, supporting customers 24/7 through 29 travel medical assistance centres and a global network of 4500+ medical facilities and doctors.
Europ Assistance operates in over 200 different countries and territories, with a direct presence in 39 countries and a global team of 12,000+ employees.
Europ Assistance is part of the Generali Group, one of the world’s leading insurers.
For media enquiries, please contact:
Dana Paterson
Director, Customer, Communications and B2B Marketing, Europ Assistance Australia
dpaterson@europ-assistance.com.au
P: +61 430 069 197
Georgia Trainor
Marketing and Communications Coordinator, Europ Assistance Australia
gtrainor@europ-assistance.com.au
P: +61 451 015 179