Europ Assistance Group invests in Senior Care with the acquisition of PROSeniors in France

Europ Assistance Group invests in Senior Care with the acquisition of PROSeniors in France

November 9, 2020
Europ Assistance announced a strategic investment in PROSeniors, leading player in the French senior care market that provides home caregiving services to elderly and disabled people.

Established in 2008, PROSeniors is already well established in France where it operates through its network of 21 agencies. The company provides daily assistance services to help seniors or disabled people with their everyday tasks (daily chores, housekeeping, meals preparation, bathing, grooming and companionship), as well as assisted transportation and other complementary solutions.

The combination of PROSeniors’ expertise in home caregiving services with Europ Assistance’s capabilities in tele-assistance and medical services will bring to market unique solutions to cope with aging population trend, that is expected to cover as many as 19 million people by 2025*.

This investment marks an important milestone for Europ Assistance in the development of its senior assistance business, a strategic priority for the Group. PROSeniors management will continue running company as part of Europ Assistance Group with the ambition to become a key player in the French senior care market.

The two companies share a strong culture centered on professionalism and caring for people that will be a key enabler to facilitate the connection and cooperation between PROSeniors and Europ Assistance teams.

Andrea Fiorani, Head of Personal Lines at Europ Assistance Group: “Our aging societies and the ongoing second wave of Covid-19 pandemics highlight the importance of providing a wide range of high-level care services to Seniors to help them live self-determined lives at home, and so support communities to implement well-balanced aging models adapted to local context. Our strategy relies on these local partnerships whose expertise fit perfectly with local needs, culture and complementarity with public schemes. This is the approach we are pursuing in every country we operate in order to establish ourselves as one of the leaders in senior care around the world.”

Nicolas Sinz, President of Europ Assistance France: “Our aim is to help senior people live long-term and self-determined lives at home. We have been doing this for years through our assistance and teleassistance services. The expertise and know-how of PROSENIORS add a string to our bow to guarantee the quality of the services we provide. Thanks to a talented management team who shares our vision, PROSENIORS asserts itself as a key player in services for dependent people. We look forward to working with them in order to play a leading role in the French home care market for the elderly and the disabled. “

Remus Diaconescu, General Manager of PROSENIORS: “We are delighted to work with Europ Assistance to implement our assistance synergies to serve our common objective of helping seniors and the disable maintain their lives at home. This partnership will allow us to rely on the expertise, services and financial capacity of a large group in order to accelerate the growth and development of PROSENIORS for the benefit of our customers. We thank CITA INVESTISSEMENT for the trust they have placed in us, which has enabled us to double in size. We have been delighted to make this journey with them all these years”

*source : Insee, part of 60+ in overall population.


Founded in 1963, Europ Assistance, the inventor of assistance, supports customers in over 200 countries and territories thanks to our network of 750.000 approved providers and 39 assistance centres. Our mission is to bring people or corporates from distress to relief – anytime, anywhere. We provide roadside assistance, travel assistance and insurance, as well as personal assistance services such as the protection of the elderly, the protection of digital identity, telemedicine and the Conciergerie. The vision of our 7.765 employees is to be the most reliable care company in the world.

Europ Assistance is part of the Generali Group, one of the world’s leading insurers.


For more information about PROSENIORS, please visit: